VIPs are a relatively small group of players, but they can generate a large portion of the company’s revenue. Most companies use pre-defined rules for defining players as VIPs. These rules can be simple or complex, and based on fixed or dynamic thresholds – each method has its pros and cons. Flagging a player as “VIP to be”, or scaling his VIP potential while he’s still new can be valuable to the company. The idea is to use supervised machine learning to identify early behaviour patterns which hint at future VIP status. These patterns can later be coded into rules which will flag players as potential VIPs as early as possible, and enable marketers to provide them with the appropriate treatment that will ensure this result or give the right push to bring it to fruition. This can be done using gradient boosted decision trees.
Any company needs to take care of its VIPs, because they can provide a gigantic portion of your income. Treating these players specially, offering deals and the like can make them feel special and keep them coming back to your site. Keeping these players engaged and loyal is difficult, but remember that this is a two-way street. Our VIP Players detection software can determine what it is about your service that they are enjoying so much, and simply offer more of that to them as a result. Companies consistently struggle with maintaining these players’ interests, but you’ll be stunned how easy our system makes it look. The results are going to speak for themselves if you avail of AIDock’s engaging AI VIP Players detection.
Once a player is detected, you can choose to offer them personalised messaging, and offers of different games or services in which they can engage. Think of it like a brick-and-mortar establishment – if a customer were constantly returning and had a relatively similar product or service they were getting each time, you would perhaps offer that person a discount. It won’t break the bank for your business, but they will feel appreciated by your company and continue to come back.
You must make sure to treat your VIPs well, but not too well. With our many packages, we can help to advise how you should handle the information you get from our AI VIP Players detection software.